Foundations of Digital Marketing and E-commerce
Completed by Fernando Díaz Barriga Lima
September 2, 2025
12 hours (approximately)
Fernando Díaz Barriga Lima's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Digital Media Strategy
- Category: E-Commerce
- Category: Web Analytics and SEO
- Category: Marketing Analytics
- Category: Marketing Planning
- Category: Data-Driven Decision-Making
- Category: Customer Engagement
- Category: Email Marketing
- Category: Conversion Funnel Analysis
- Category: Performance marketing
