Attract and Engage Customers with Digital Marketing
Completed by Lan Phuong Ta
April 12, 2024
14 hours (approximately)
Lan Phuong Ta's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Google Ads
- Category: Customer Engagement
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: Search Engine Optimization
- Category: Online Advertising
- Category: Search Engine Marketing
- Category: Digital Advertising
- Category: Target Audience
- Category: Conversion Funnel Analysis
- Category: Keyword Research
- Category: Marketing Strategies
