Foundations of Digital Marketing and E-commerce
Completed by Jeferson Fernando Silva Silva
October 20, 2025
12 hours (approximately)
Jeferson Fernando Silva Silva's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Data-Driven Decision-Making
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Marketing Analytics
- Category: Performance marketing
- Category: Brand Awareness
- Category: Branding
- Category: Data Storytelling
- Category: Marketing Strategies
- Category: Digital Media Strategy
