Foundations of Digital Marketing and E-commerce
Completed by Mauro Luiz Soares Junqueira
August 19, 2023
12 hours (approximately)
Mauro Luiz Soares Junqueira's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Search Engine Marketing
- Category: Customer Engagement
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Data Storytelling
- Category: Performance marketing
- Category: Email Marketing
- Category: Performance Metric
- Category: Marketing Strategies
