Digital Marketing Capstone
Completed by JINGMEI LIU
July 27, 2019
17 hours (approximately)
JINGMEI LIU's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Online Advertising
- Category: Journey Mapping
- Category: Keyword Research
- Category: Search Engine Optimization
- Category: Campaign Management
- Category: Web Analytics and SEO
- Category: Digital Marketing
- Category: Performance Analysis
- Category: Marketing Strategies
- Category: Key Performance Indicators (KPIs)
- Category: Campaign Planning
- Category: Marketing Analytics
