Digital Marketing Capstone
Completed by JINGMEI LIU
July 27, 2019
17 hours (approximately)
JINGMEI LIU's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Email Marketing
- Category: Digital Advertising
- Category: Campaign Planning
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Digital Media Strategy
- Category: Performance Analysis
- Category: Journey Mapping
- Category: Online Advertising
- Category: Web Analytics and SEO
- Category: Search Engine Marketing
