Digital Marketing Capstone
Completed by JINGMEI LIU
July 27, 2019
17 hours (approximately)
JINGMEI LIU's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Digital Advertising
- Category: Digital Marketing
- Category: Market Research
- Category: Marketing Analytics
- Category: Online Advertising
- Category: Journey Mapping
- Category: Email Marketing
- Category: Search Engine Optimization
- Category: Consumer Behaviour
- Category: Digital Media Strategy
- Category: Key Performance Indicators (KPIs)
- Category: Performance Analysis
