Positioning: What you need for a successful Marketing Strategy
Completed by Aly Sherif Mohamed Elhakim
December 9, 2016
11 hours (approximately)
Aly Sherif Mohamed Elhakim's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Product Marketing
- Category: Marketing
- Category: Value Propositions
- Category: Customer Insights
- Category: Competitive Analysis
- Category: Market Research
- Category: Target Audience
- Category: Strategic Marketing
- Category: Market Intelligence
- Category: Target Market
- Category: Consumer Behaviour
