Customer Value in Pricing Strategy
Completed by LAURA SCOREI
November 17, 2025
14 hours (approximately)
LAURA SCOREI's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Market Research
- Category: Behavioral Economics
- Category: Marketing Psychology
- Category: Case Studies
- Category: Revenue Management
- Category: Customer Analysis
- Category: Consumer Behaviour
- Category: Decision Making
- Category: Analysis
- Category: Customer Insights
- Category: Global Marketing
