Foundations of Digital Marketing and E-commerce
Completed by Lewle Mahagedara Suminda Rathna Bandara
December 31, 2023
12 hours (approximately)
Lewle Mahagedara Suminda Rathna Bandara's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing
- Category: Performance Metric
- Category: Marketing Analytics
- Category: Email Marketing
- Category: Web Analytics and SEO
- Category: Digital Marketing
- Category: Customer Engagement
- Category: Branding
- Category: Brand Awareness
- Category: Performance Measurement
- Category: Data Storytelling
- Category: Data-Driven Decision-Making
