Positioning: What you need for a successful Marketing Strategy
Completed by Anna Rudenko
March 31, 2018
11 hours (approximately)
Anna Rudenko's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Marketing Strategies
- Category: Market Trend
- Category: Target Market
- Category: Market Intelligence
- Category: Value Propositions
- Category: Competitive Analysis
- Category: Marketing Strategy and Techniques
- Category: Strategic Marketing
- Category: Target Audience
- Category: Market Analysis
- Category: Marketing
- Category: Market Dynamics
