Customer Value in Pricing Strategy
Completed by NIKOLAOS PLAKAROS
February 7, 2019
14 hours (approximately)
NIKOLAOS PLAKAROS's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Revenue Management
- Category: Global Marketing
- Category: Analysis
- Category: Behavioral Economics
- Category: Customer Insights
- Category: Marketing Psychology
- Category: Case Studies
- Category: Market Research
- Category: Customer Analysis
- Category: Decision Making
- Category: Consumer Behaviour
