Data Analytics Methods for Marketing
Completed by Catherine Mwangi
November 11, 2025
12 hours (approximately)
Catherine Mwangi's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Marketing Analytics
- Category: Data Analysis
- Category: Target Audience
- Category: Regression Analysis
- Category: Marketing Strategy and Techniques
- Category: Advertising Campaigns
- Category: Customer Analysis
- Category: Conversion Funnel Analysis
- Category: Customer Insights
