Customer Value in Pricing Strategy
Completed by BERKAY MURATOĞLU
May 17, 2024
14 hours (approximately)
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What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Market Research
- Category: Behavioral Economics
- Category: Marketing Psychology
- Category: Case Studies
- Category: Revenue Management
- Category: Customer Analysis
- Category: Consumer Behaviour
- Category: Decision Making
- Category: Analysis
- Category: Customer Insights
- Category: Global Marketing
