Attract and Engage Customers with Digital Marketing
Completed by Michael Byrne
October 2, 2025
14 hours (approximately)
Michael Byrne's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Persona Development
- Category: Content Optimization
- Category: Digital Advertising
- Category: Digital Marketing
- Category: Marketing Strategy and Techniques
- Category: Advertising Campaigns
- Category: Keyword Research
- Category: Search Engine Optimization
- Category: Customer Analysis
- Category: Target Audience
- Category: Online Advertising
- Category: Conversion Funnel Analysis
