Digital Marketing: Customer Engagement Strategy
Completed by Ksenia Vyacheslavovna Koshkina
October 19, 2020
12 hours (approximately)
Ksenia Vyacheslavovna Koshkina's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Marketing Communications
- Category: Marketing Strategies
- Category: Marketing Strategy and Techniques
- Category: Generative AI
- Category: Content Marketing
- Category: Social Media Marketing
- Category: Driving engagement
- Category: Data Visualization
- Category: Cross-Channel Marketing
- Category: Data Collection
- Category: Consumer Behaviour
- Category: MarTech
