From Likes to Leads: Interact with Customers Online
Completed by CIELO MARIE BAYSON
April 27, 2025
20 hours (approximately)
CIELO MARIE BAYSON's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Marketing
- Category: Paid media
- Category: Driving engagement
- Category: Content Performance Analysis
- Category: Content Scheduling
- Category: Content Creation
- Category: Digital Advertising
- Category: Branding
- Category: Social Media Campaigns
- Category: Drive Engagement
- Category: Marketing Analytics
- Category: Advertising
