Digital Marketing: Platforms, Data, and Technologies
Completed by Catherine van Niekerk
November 25, 2015
11 hours (approximately)
Catherine van Niekerk's account is verified. Coursera certifies their successful completion of Digital Marketing: Platforms, Data, and Technologies
What you will learn
Understand how modern recommendation systems personalize content and balance accuracy, fairness, and user trust
Learn to analyze visual and multimodal data to detect cultural, behavioral, and design trends
Explore how blockchain technologies enable transparency, authenticity, and secure value exchange in marketing ecosystems
Evaluate data integrity, governance, and measurement frameworks that ensure reliability in complex digital environments
Skills you will gain
- Category: Digital Analysis
- Category: Consumer Behaviour
- Category: Marketing Analytics
- Category: Data Architecture
- Category: AI Personalization
- Category: Marketing Strategies
- Category: MarTech
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Digital Marketing Tools
- Category: Generative AI
- Category: Analytics
