From Likes to Leads: Interact with Customers Online
Completed by Trace Seabolt Conyers
July 30, 2024
20 hours (approximately)
Trace Seabolt Conyers's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Digital Advertising
- Category: Advertising
- Category: Content Scheduling
- Category: Driving engagement
- Category: Paid media
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Brand Management
- Category: Branding
- Category: Social Media Campaigns
