Data Analytics Methods for Marketing
Completed by Cameron Martin
September 1, 2023
12 hours (approximately)
Cameron Martin's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Online Advertising
- Category: Target Audience
- Category: Marketing Effectiveness
- Category: Data-Driven Marketing
- Category: Regression Analysis
- Category: Marketing Strategies
- Category: Advertising Campaigns
- Category: Conversion Funnel Analysis
- Category: A/B Testing
- Category: Model Evaluation
- Category: Customer Insights
