Data Analytics Methods for Marketing
Completed by Cameron Martin
September 1, 2023
12 hours (approximately)
Cameron Martin's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Data Analysis
- Category: Marketing Strategies
- Category: Online Advertising
- Category: Marketing Analytics
- Category: Customer Insights
- Category: Marketing Planning
- Category: Marketing Channel
- Category: Conversion Funnel Analysis
- Category: Regression Analysis
- Category: Marketing Strategy and Techniques
- Category: Descriptive Analytics
- Category: Persona Development
