From Likes to Leads: Interact with Customers Online
Completed by Gabriela Scheinberg Lederfeind
November 23, 2025
20 hours (approximately)
Gabriela Scheinberg Lederfeind's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Branding
- Category: Social Media Content
- Category: Advertising
- Category: Brand Management
- Category: Advertising Campaigns
- Category: Digital Media Strategy
- Category: Social Media Campaigns
- Category: Social Media Management
- Category: Content Scheduling
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Brand Awareness
