Measure and Optimize Social Media Marketing Campaigns
Completed by Manda Ekvall
December 11, 2024
12 hours (approximately)
Manda Ekvall's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Data Analysis
- Category: Advertising Campaigns
- Category: Key Performance Indicators (KPIs)
- Category: Presentations
- Category: Business Metrics
- Category: Performance Reporting
- Category: Social Media Marketing
- Category: Data-Driven Marketing
- Category: A/B Testing
- Category: Digital Advertising
- Category: Marketing Communications
- Category: Communication
