Data Analytics Methods for Marketing
Completed by Cristina Patricia Vásquez Sarango
July 7, 2025
12 hours (approximately)
Cristina Patricia Vásquez Sarango's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Descriptive Analytics
- Category: Customer Analysis
- Category: Marketing
- Category: Target Audience
- Category: Marketing Effectiveness
- Category: Marketing Planning
- Category: Regression Analysis
- Category: Conversion Funnel Analysis
- Category: Marketing Analytics
- Category: Persona Development
- Category: A/B Testing
- Category: Model Evaluation
