Customer Value in Pricing Strategy
Completed by Elizaveta Gromova
November 30, 2021
14 hours (approximately)
Elizaveta Gromova's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Revenue Management
- Category: Behavioral Economics
- Category: Global Marketing
- Category: Market Research
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Marketing Psychology
- Category: Customer Insights
- Category: Customer Analysis
- Category: Case Studies
- Category: Analysis
