Customer Value in Pricing Strategy
Completed by Micol Bellettati
November 13, 2019
14 hours (approximately)
Micol Bellettati's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Analysis
- Category: Market Research
- Category: Case Studies
- Category: Customer Analysis
- Category: Behavioral Economics
- Category: Revenue Management
- Category: Global Marketing
- Category: Marketing Psychology
- Category: Customer Insights
