Qualitative Research
Completed by Amy Leigh Watts
October 14, 2025
14 hours (approximately)
Amy Leigh Watts's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Market Research
- Category: Report Writing
- Category: Research Design
- Category: Stakeholder Engagement
- Category: Survey Creation
- Category: Recruitment
- Category: Qualitative Research
- Category: Analysis
- Category: Focus Group
- Category: Research Reports
- Category: Surveys
- Category: Sample Size Determination
