Data Analytics Methods for Marketing
Completed by Catalina Andrea Mena Luengo
February 24, 2026
12 hours (approximately)
Catalina Andrea Mena Luengo's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Analytics
- Category: Conversion Funnel Analysis
- Category: Marketing Effectiveness
- Category: Marketing
- Category: Target Audience
- Category: Marketing Planning
- Category: Marketing Channel
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: A/B Testing
- Category: Model Evaluation
- Category: Marketing Strategies
