Foundations of Digital Marketing and E-commerce
Completed by Ma. Althea A. Evangelista
December 24, 2022
12 hours (approximately)
Ma. Althea A. Evangelista's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Performance Measurement
- Category: Performance Metric
- Category: Branding
- Category: Marketing Planning
- Category: Marketing Strategies
- Category: Search Engine Marketing
- Category: Brand Awareness
- Category: Digital Marketing
- Category: Marketing Analytics
- Category: Web Analytics and SEO
- Category: Digital Media Strategy
- Category: Data-Driven Decision-Making
