The Business of Product Management II
Completed by Ekaterina Sukharnikov
August 21, 2025
13 hours (approximately)
Ekaterina Sukharnikov's account is verified. Coursera certifies their successful completion of The Business of Product Management II
What you will learn
Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
Skills you will gain
- Category: Financial Statements
- Category: Product Planning
- Category: Customer Engagement
- Category: Product Roadmaps
- Category: Financial Acumen
- Category: Financial Analysis
- Category: Product Management
- Category: Customer Retention
- Category: Initiative and Leadership
- Category: Agile Methodology
- Category: Customer experience improvement
- Category: Commercialization
