Data Analytics Methods for Marketing
Completed by Daniel Mitchell
September 2, 2026
12 hours (approximately)
Daniel Mitchell's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Descriptive Analytics
- Category: Model Evaluation
- Category: Regression Analysis
- Category: Customer Insights
- Category: Marketing Channel
- Category: Persona Development
- Category: Marketing Effectiveness
- Category: Target Audience
- Category: Online Advertising
- Category: Marketing Strategies
- Category: Customer Analysis
- Category: Advertising Campaigns
