Attract and Engage Customers with Digital Marketing
Completed by Anna Katorina
January 19, 2026
14 hours (approximately)
Anna Katorina's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Online Advertising
- Category: Search Engine Marketing
- Category: Google Ads
- Category: Customer Analysis
- Category: Keyword Research
- Category: Target Audience
- Category: Marketing Strategies
- Category: Advertising Campaigns
- Category: Customer Engagement
- Category: Marketing Strategy and Techniques
- Category: Digital Marketing
