Measure and Optimize Social Media Marketing Campaigns
Completed by Omar SERRI
December 28, 2025
12 hours (approximately)
Omar SERRI's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Digital Marketing
- Category: Campaign Management
- Category: Social Media Campaigns
- Category: Presentations
- Category: Data Analysis
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Return On Investment
- Category: Performance Reporting
- Category: Key Performance Indicators (KPIs)
- Category: Business Metrics
- Category: Advertising Campaigns
