Foundations of Digital Marketing and E-commerce
Completed by Viviana Andrea McLean Barreiro
November 28, 2025
12 hours (approximately)
Viviana Andrea McLean Barreiro's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: E-Commerce
- Category: Performance marketing
- Category: Branding
- Category: Performance Metric
- Category: Search Engine Marketing
- Category: Marketing Planning
- Category: Data Storytelling
- Category: Performance Measurement
