Data Analytics Methods for Marketing
Completed by Ipsita Biswas
April 3, 2026
12 hours (approximately)
Ipsita Biswas's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Target Audience
- Category: Marketing Effectiveness
- Category: Data-Driven Marketing
- Category: Regression Analysis
- Category: Marketing
- Category: Marketing Channel
- Category: Marketing Planning
- Category: A/B Testing
- Category: Marketing Strategies
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Customer Analysis
