Working with the Media
Completed by Lee-Ann Vachon
December 2, 2024
9 hours (approximately)
Lee-Ann Vachon's account is verified. Coursera certifies their successful completion of Working with the Media
What you will learn
Explain how organizational mission and core values inform public relations across traditional and digital media environments.
Understand the role of public relations in branding and storytelling.
Understand how organizations prepare for, respond to, and recover from reputational threats.
Demonstrate foundational media relations competencies, including writing press releases, pitches, and using Associated Press style.
Skills you will gain
- Category: Media Strategy
- Category: Brand Strategy
- Category: Branding
- Category: Public Relations
- Category: Digital Media Strategy
- Category: Marketing Communications
- Category: Brand Management
- Category: Communication Planning
- Category: Integrated Marketing Communications
