Assess for Success: Marketing Analytics and Measurement
Completed by Victor Ferral de los Reyes
February 22, 2025
18 hours (approximately)
Victor Ferral de los Reyes's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Key Performance Indicators (KPIs)
- Category: Media Buying
- Category: Content Performance Analysis
- Category: Google Analytics
- Category: Paid media
- Category: Marketing Analytics
- Category: Media Strategy
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Campaign Management
- Category: A/B Testing
- Category: Pivot Tables And Charts
