Introduction to Digital Advertising
Completed by Shabita Kumari
March 23, 2025
6 hours (approximately)
Shabita Kumari's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Target Audience
- Category: Data Ethics
- Category: Campaign Planning
- Category: Conversion Funnel Analysis
- Category: Paid media
- Category: Spreadsheet Software
- Category: Excel Formulas
- Category: Media Buying
- Category: Scatter Plots
- Category: Advertising
- Category: Pay Per Click Advertising
- Category: Media Planning
