Data Analytics Methods for Marketing
Completed by Brianna Rae Saenz
July 11, 2025
12 hours (approximately)
Brianna Rae Saenz's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Data Analysis
- Category: Marketing Planning
- Category: Data-Driven Marketing
- Category: Marketing Channel
- Category: Marketing Effectiveness
- Category: Marketing
- Category: Target Audience
- Category: Customer Insights
- Category: Customer Analysis
- Category: Marketing Strategy and Techniques
- Category: A/B Testing
- Category: Marketing Strategies
