CPC & Keyword Research
Completed by Kazia Taylor
March 11, 2026
1 hours (approximately)
Kazia Taylor's account is verified. Coursera certifies their successful completion of CPC & Keyword Research
What you will learn
Quality Score directly impacts advertising costs and campaign efficiency - higher scores reduce CPC and improve ad placement.
Systematic keyword research using industry tools provides data-driven foundation for budget planning and competitive analysis.
Proper documentation and data export processes are essential for maintaining organized campaigns and client reporting.
Understanding the relationship between keyword competition, search volume, and cost enables strategic campaign planning.
Skills you will gain
- Category: Digital Marketing Tools
- Category: Keyword Research
- Category: Paid media
- Category: Cost Estimation
- Category: Data-Driven Marketing
- Category: Data-Driven Decision-Making
- Category: Pay Per Click Advertising
- Category: Sales Presentation
- Category: Budgeting
- Category: Digital Advertising
- Category: Advertising Campaigns
- Category: Online Advertising
