Introduction to Digital Advertising
Completed by Manuel Fernando Rodriguez Montaño
May 22, 2025
6 hours (approximately)
Manuel Fernando Rodriguez Montaño's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Spreadsheet Software
- Category: Excel Formulas
- Category: Paid media
- Category: Target Audience
- Category: Online Advertising
- Category: Campaign Management
- Category: Advertising Campaigns
- Category: Microsoft Excel
- Category: Digital Advertising
- Category: Performance marketing
- Category: Digital Media Strategy
- Category: Pivot Tables And Charts
