Global Impact: Cultural Psychology
Completed by Tse Yan Tiffany Lau
June 28, 2018
11 hours (approximately)
Tse Yan Tiffany Lau's account is verified. Coursera certifies their successful completion of Global Impact: Cultural Psychology
What you will learn
Explain what cultural equity is and how brands can become cultural symbols.
Analyze how globalization impacts the psychological responses of consumers in global markets.
Evaluate actions for imbuing brands with cultural meanings that can win over consumers in globalized markets.
Develop a plan for building an iconic brand
Skills you will gain
- Category: Consumer Behaviour
- Category: Cultural Responsiveness
- Category: Cultural Sensitivity
- Category: Market Opportunities
- Category: Strategic Marketing
- Category: Cultural Diversity
- Category: Brand Strategy
- Category: Intercultural Competence
- Category: Diversity Marketing
- Category: Brand Awareness
- Category: Marketing
- Category: Marketing Strategies
