From Likes to Leads: Interact with Customers Online
Completed by Daniela A. Ortega
August 27, 2025
20 hours (approximately)
Daniela A. Ortega's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Driving engagement
- Category: Brand Awareness
- Category: Marketing Analytics
- Category: Social Media Strategy
- Category: Paid media
- Category: Content Scheduling
- Category: Social Media Campaigns
- Category: Advertising
- Category: Brand Management
- Category: Branding
