Customer Value in Pricing Strategy
Completed by Carolinne Oliveira Rabbi Magalhães
January 13, 2021
14 hours (approximately)
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What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Customer Analysis
- Category: Global Marketing
- Category: Market Research
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Analysis
- Category: Behavioral Economics
- Category: Revenue Management
- Category: Marketing Psychology
- Category: Case Studies
- Category: Customer Insights
