Data Analytics Methods for Marketing
Completed by RAJANIKANTH M
January 20, 2023
12 hours (approximately)
RAJANIKANTH M's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Customer Analysis
- Category: Marketing Strategies
- Category: Marketing
- Category: Marketing Effectiveness
- Category: Conversion Funnel Analysis
- Category: Online Advertising
- Category: Customer Insights
- Category: Marketing Channel
- Category: Model Evaluation
- Category: Target Audience
- Category: Persona Development
- Category: A/B Testing
