Hotel Digital Marketing and Social Media Strategy
Completed by Eric Allen
November 6, 2025
9 hours (approximately)
Eric Allen's account is verified. Coursera certifies their successful completion of Hotel Digital Marketing and Social Media Strategy
What you will learn
Define the fundamentals of hotel digital marketing and effective hotel social media marketing strategies.
Identify key digital channels and social media platforms used for marketing in the hotel industry.
Develop a strong hotel online presence and brand identity through strategic online marketing strategies for hotels.
Analyze and measure the performance of hotel marketing campaigns using modern digital marketing techniques.
Skills you will gain
- Category: Marketing
- Category: Digital Marketing
- Category: Guest Relations
- Category: Social Media
- Category: Content Creation
- Category: Hospitality Management
- Category: Search Engine Optimization
- Category: Social Media Analytics
- Category: Storytelling
- Category: Hospitality
- Category: Digital Marketing Tools
- Category: Web Analytics and SEO
