Digital Marketing Capstone
Completed by VINEET TULI
January 6, 2017
17 hours (approximately)
VINEET TULI's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Digital Advertising
- Category: Email Marketing
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Keyword Research
- Category: Consumer Behaviour
- Category: Performance Analysis
- Category: Market Research
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Campaign Planning
- Category: Campaign Management
