Digital Marketing Capstone
Completed by VINEET TULI
January 6, 2017
17 hours (approximately)
VINEET TULI's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Digital Marketing
- Category: Marketing Analytics
- Category: Market Research
- Category: Campaign Planning
- Category: Marketing Strategies
- Category: Keyword Research
- Category: Journey Mapping
- Category: Search Engine Marketing
- Category: Performance Analysis
- Category: Digital Advertising
- Category: Web Analytics and SEO
- Category: Consumer Behaviour
