Foundations of Digital Marketing and E-commerce
Completed by Ramkumar Senthil Kumar Pandian
December 15, 2025
12 hours (approximately)
Ramkumar Senthil Kumar Pandian's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Performance marketing
- Category: Marketing Analytics
- Category: Data-Driven Decision-Making
- Category: Marketing
- Category: Marketing Planning
- Category: Marketing Strategies
- Category: Data Storytelling
- Category: Performance Measurement
- Category: Web Analytics and SEO
- Category: Digital Media Strategy
- Category: E-Commerce
- Category: Search Engine Optimization
