Digital Marketing: Customer Engagement Strategy
Completed by MELISSA ORANGER
February 8, 2025
12 hours (approximately)
MELISSA ORANGER's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Data Analysis
- Category: Consumer Behaviour
- Category: MarTech
- Category: Loyalty Programs
- Category: Marketing Strategy and Techniques
- Category: Customer Engagement
- Category: Cross-Channel Marketing
- Category: Data Collection
- Category: Digital Brand Strategy
- Category: Marketing Communications
- Category: Digital Advertising
- Category: Digital Marketing
